Firstbrokers Participates in the International IEBA Annual Conference in Brussels

 

IEBA, the International Employee Benefits Association, held its 23rd annual conference from June 3rd to 5th, 2025, in Brussels. The event once again gathered a large number of international experts and service providers in the field to discuss trends, challenges, and the future of employee benefits.

IEBA is the world’s leading association focused on international employee benefits, offering its members education, up-to-date information, and opportunities for professional development in a constantly changing global environment. The association has over 900 members.

From Firstbrokers, International Account Manager Kristina Kreisberg attended the conference. She described the program in Brussels as intensive and inspiring:

“What particularly stood out was the discussion on cancer-related illnesses and their growing impact on both employees and employers. Leena Johns from MAXIS presented research based on cancer claims data and offered concrete strategies for how employers and claims payers can cope with and prepare for these difficult situations,” Kreisberg explained.

The conference program offered insights into many current topics, and Kreisberg highlighted a few examples:

“Managing workforce and employee benefits in high-risk industries – the discussion covered employee well-being and safety in demanding environments, as well as practical implementation of benefits. There was also an interesting conversation on the potential of AI in the development of employee benefits – how emerging technology can help tailor benefits more effectively and support the individual needs of employees.”

The event also provided a pleasant opportunity for networking during breaks and the evening gala. Brussels was once again recognized as an excellent event city, and IEBA received positive feedback from participants for both the program content and the balanced representation of employers and service providers. The large number of attendees from around the world reflects this as well.

The IEBA conference supports the continuous development of professionals in the field and offers in-depth knowledge of international employee benefits. Firstbrokers actively monitors international trends and brings the latest insights to support its clients in their everyday work.

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Firstbrokers Oy was founded in 1989 and is thus the first insurance brokerage company in Finland. Customers are Finnish SMEs and subsidiaries of international companies. Firstbrokers Oy is also the most international insurance broker in Finland, as it is a member of several global insurance broker networks. This enables business customers to provide risk management, insurance and employee benefits services easily, cost-effectively and reliably in more than 110 countries. Firstbrokers Oy covers its customers' business and employees in all industries. Firstbrokers Oy continuously manages the risk management, insurance and employee benefits of more than 200 companies, and has already served more than a thousand companies during its 35 years of operation. We've got you covered!