Firstbrokers participates in the Little Pedestrian campaign in support of schoolchildren

 

Firstbrokers is participating in the Little Pedestrian campaign, which aims to improve traffic safety for young schoolchildren. In this nationwide campaign, local companies purchase reflective harnesses, which are then donated to schools in the area. At schools, the harnesses are distributed to first-grade pupils to make their journeys to and from school safer, especially during the dark season. The reflective harnesses are also equipped with LED lights, maximizing the visibility of small pedestrians.

Traffic safety is a shared responsibility, and small actions can make a big difference. During dark, snowless periods, a pedestrian without proper reflectors or other visibility-enhancing equipment is simply not visible to other road users. Reflective harnesses or vests significantly improve a child’s visibility, increasing safety for children and peace of mind for their families. No driver wants to face a situation where a “dark” pedestrian suddenly appears in front of them. Traffic is a cooperative effort in which everyone can contribute to greater safety.

As an insurance broker, safety in all its forms is naturally important to Firstbrokers. Taking part in the Little Pedestrian campaign is a natural way for us to carry our social responsibility and help promote children’s everyday safety.The campaign brings together companies, schools, and families around an important cause. We are happy to be involved in making school journeys safer for young pupils—one reflective harness and one small pedestrian at a time.

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Firstbrokers Oy was founded in 1989 and is thus the first insurance brokerage company in Finland. Customers are Finnish SMEs and subsidiaries of international companies. Firstbrokers Oy is also the most international insurance broker in Finland, as it is a member of several global insurance broker networks. This enables business customers to provide risk management, insurance and employee benefits services easily, cost-effectively and reliably in more than 110 countries. Firstbrokers Oy covers its customers' business and employees in all industries. Firstbrokers Oy continuously manages the risk management, insurance and employee benefits of more than 200 companies, and has already served more than a thousand companies during its 35 years of operation. We've got you covered!